Taylor & Francis

Health Marketing Quarterly

(ISSN 1545-0864)

Aims and scope

The mission of Health Marketing Quarterly is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, and society, and be inclusive and global. Health Marketing Quarterly aims to publish impactful research, is willing to develop key innovative ideas with authors, welcomes various methods and multiple sources of data, and endeavors to be relevant to all health marketing stakeholders, including health consumers, researchers, managers, and policymakers. Health Marketing Quarterly accepts submissions regarding the development of the health marketing literature on both a conceptual and empirical basis that is relevant to researchers, practitioners, and policy makers. The journal, constructed to be international in scope, multidisciplinary and relevant to the health and business world in most of its articles.

Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health marketing in today’s complex environment. The journal addresses important contemporary issues in the use of marketing for health by researchers and health care organizations like hospitals, individual practitioners, health services, and public health care organizations. This includes the use of marketing to promote, position, deter, and enhance health and health services. Health Marketing Quarterly accepts submissions regarding the development of the health marketing literature on both a conceptual and empirical basis including qualitative, experimental, and pilot studies.

Contributions which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of health marketing are encouraged. Conceptual papers including critiques, reflections and conceptualizations aiming to expand thinking in the field are welcomed. Each manuscript should include the marketing implications of the impact of these findings on health marketing practice.

Areas of emphasis include:

Health behavior change making

Health service marketing

Abuse/prevention campaigns

Strategic planning and marketing interface in healthcare

Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

Authors can choose to publish gold open access in this journal.

Read the Instructions for Authors for information on how to submit your article.